The technique is credited to Albert Humprey, who led a research project at Stanford University in the 1960s and 1970s.
In the SWOT analysis all quesions should be answered with relevance to what your proposal can contribute.
Animation Components of a SWOT analysis.
Afterwards, the strategies has to be developed towards stability and growth of your organization. It has to be answered:
Which measures could be taken to
- support the strength
- overcome the weaknesses
- exploit the opportunities
- avert the threats
of your organization. This should be clearly come out in the background, rational and descripton of your project.