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SWOT Analysis

A SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project. It involves specifying the objective of project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective.

The technique is credited to Albert Humprey, who led a research project at Stanford University in the 1960s and 1970s.

In the SWOT analysis all quesions should be answered with relevance to what your proposal can contribute.


Animation   Components of a SWOT analysis.

Afterwards, the strategies has to be developed towards stability and growth of your organization. It has to be answered:

Which measures could be taken to

  • support the strength
  • overcome the weaknesses
  • exploit the opportunities
  • avert the threats

of your organization. This should be clearly come out in the background, rational and descripton of your project.